Something I’ve really struggled with as someone who loves to create copywriting content on the more educational side is how to avoid creating a backlist of resources that will never see the light of day after the newsletter send.
Over the last six years, I’ve called upon my 19 years of experience as a marketer and copywriter to create a library of 100+ blog posts, tutorials, products, and free resources.
It is, objectively, a lot.
I thought that one day I’d create a greatest hits playlist, but in the back of my mind, I knew that idea would never give you a meaningful structure to do something with those resources.
Then one night, as I was telling my 8-year-old daughter about the “Choose Your Own Adventure” book series I used to read as a kid, the lightbulb went off.
There was my answer.
I’m in a season of life and business where I’m not rotating through quarterly sales campaigns and designing my newsletter content around them.
(Plus, I've always felt weird sending everyone the same content based on my agenda, regardless of where you currently are in your DIY journey.)
So I finally built the Choose Your Own Adventure series!
Each track is curated for a specific stage of the brand messaging and copy journey.
Let me jump straight to a legit objection, Reader: A lot of email series feel like a slow walk toward a sales pitch. That’s not what this series is about or how it's built.
Emails in the series include:
- A focused topic with one or two in-depth posts or resources to walk you through it.
- A relevant freebie, workbook, or checklist tied directly to that week's topic.
- One product recommendation (if you want to go deeper or execute ASAP), mapped to the exact problem you're solving for that week.
- A clear throughline from email to email, so nothing feels random or out of order.
The product recommendations are there if you want them, not because the email is incomplete without them.
I’m still showing up in your inbox with my monthly Letters From Your Editor Newsletter (which is undergoing a content revamp!), but if you need your hand held from problem to solution:
Pick the path that matches what you're struggling with, and I’ll take it from there!
👇Choose one.
1. Your brand messaging feels fuzzy/generic/non-existent
You know what you do, but you can't quite put it into words that don't sound, meh. This series walks you through your brand messaging foundations: niche, audience personas, differentiator, voice, and brand story. One building block at a time.
2. You're ready to write (or rewrite) your web copy
You've got some brand clarity, but the blank page is staring you down. This series goes through your entire site, page by page, offering helpful prompts, frameworks, and behavioral buyer type techniques as you go.
3. Your website copy exists, but the copy needs work.
The conversions aren't there, the vibe is off, and everything sounds incredibly Sad-Beige AI Barbie. This series will help you polish your copy to be more persuasive, more visible to search/AI, and more unmistakably distinct in personality, tone, and voice.
If you’re a BP regular, you know I put my whole ass into this. So go ahead, Reader, and jump into one of the tracks above.
One targeted email a week, and you can leave the series at any time.
Join me for the journey,