✏️Big Picture Copywriting | Conversion Copywriting That Stays Human

It’s officially one-million-summer-camps-stitched-together-to-form-some-semblance-of-childcare season, and the fact that we’re halfway through the year blows my mind—but in a different way than other years. When I left for the U.K. in mid-2024, time flew because I was “booked and busy”. At one point, I had clients across 14 different time zones. I was happy for the abundance of work, and grateful that every single person and team was an absolute dream to work with…But I could feel the first...

When I was sixteen, my Honors English teacher refused to sign my permission slip to join AP English. During our silent work period, she announced she would come around to sign the slips for kids who wanted to take the class the following year. We sat in alphabetical order, so I was at the back of the class, and waited eagerly as she wound her way through the aisles until she got to my row. She signed Gabriella Smith’s slip and then breezed right past me. Confused, I called her name. She...

Something I’ve really struggled with as someone who loves to create copywriting content on the more educational side is how to avoid creating a backlist of resources that will never see the light of day after the newsletter send. Over the last six years, I’ve called upon my 19 years of experience as a marketer and copywriter to create a library of 100+ blog posts, tutorials, products, and free resources. It is, objectively, a lot. I thought that one day I’d create a greatest hits playlist,...

I don't know about you, Reader, but I'm micro-dosing so many hobbies in between calling my senators and attempting to run a business. This year is not for the faint of heart, yet as I slide my embroidery needle through its canvas, I continue to reflect on what I've learned over the last seven years that might make something feel easier for you. Then, when I paid an invoice for some Dubsado support services I needed, it hit me. Nothing makes you evaluate your client process like jumping into...

If you’re someone who can close the books on one year and immediately jump into planning the next, I need to know what supplements you’re taking. February is the new January, IMO, because your girl needs time to process over a roaring fire and a mug of Sleepy Time tea. Case and point: In December, I wrote “2024” at the top of a new doc for the umpteenth time. That pretty much sums up how 2025 felt. We moved back to the US (questionable) from the UK (for my husband’s sabbatical year), but not...

This Q4, I've fully embraced my Elizabeth Bennet era. Straight from the pages of Pride & Prejudice, I read instead of scroll. I take long, misty walks across the rolling hills of Hertfordshire Providence. I cook in silence. (No podcasts, no music, just the sound of my thoughts processing.) We use beeswax candles at the dinner table. (Even when it's boxed mac 'n cheese.) I wave to my kids from the sidelines of the YMCA pool instead of scrunching over my laptop, precariously balancing ¾ of a...

Here’s the deal. It’s nearing the end of the year, and I am ready for a goblet of mulled wine, an AI-background “Cozy Winter Jazz” playlist on YouTube (so weird, yet so soothing), and some online window shopping. (Put it in your cart, close the tab. Come back in a week if something still calls to you.) HOWEVER, I originally planned to share some of my friends' semi-private, kinda exclusive offers this week. And I’ll be damned if I break a promise to support other small businesses. So here’s...

Some people are suckers for skincare. Some can’t resist the hot new tech device. Me? I’m afraid my husband will find out how many books I’ve purchased because I couldn’t wait for my number to come up on Libby. → 20% off Create Academy (the Masterclass for creatives)? Say less. → Tickets to a public lecture at Brown? Sold. Look, I was a PBS kid, but I’m not the smartest person in the room when it comes to money. Turns out, being a magpie for information doesn't make you immune to impulse...

I'm writing to you today as a humanist, rather than a business owner. I haven't sent a newsletter in two months because I'm coming down from a massive life transition while also averaging 2-3 new client projects a month. And you know what I did? I kept my client projects running, but slowed everything else down. Did you know, you’re allowed to do that? It goes against all the advice you’re fed as an online business owner, freelancer, or independent contractor. Marketing Rule #19836: Thou must...