Every time I open Threads these days, I want to vomit.
I loved Threads in its early days because it felt like a space where business owners could drop the pretense and share their honest inner monologue.
It was refreshing!
It was a space vehemently opposed to guru teachings. (Remember the backlash when an online famous marketer posted “X ways business owners can use Threads to blah, blah, blah” two seconds after it launched, and people were like, "give us our peace" ?)
I didn’t even mind the hot-takes culture of it all.
But because it’s not a place to social teach, it’s become a place to social sell.
But social selling the Threads way is all about the humblebrag with a dash of Mean Girls energy.
Go on with your bad self, if you don't cringe writing/reading:
“Omg, the workshop slide I just created slays so hard I had to buy myself a matcha to recover. Get in, loser, we're going workshopping. Link to join...”
Or...
"I just sold out all my coaching spots, and like, didn't even try. Slay. Guess I'll open 5 more, but only for the next 24 hours!"
It's just not my style.
What bothers me is that every other Thread feels tone-deaf or like someone asking for (or about to ask me for) money.
But my issue with the latter is totally on me.
Because I am so deeply terrified of money. The asking, the giving, the receiving—all of it.
This is unfortunate.
Why?
Because I am in sales.
And guess what? So are you.
This plot twist hit me square in the face when sales coach Jac White asked me:
"Are you the one responsible for bringing revenue into your business? Do you sit on client calls, review intake forms, have monthly sales goals, and make sure money flows in each month to cover expenses and pay yourself? If you answered yes, then congratulations—you're a salesperson."
Whether you're a lawyer, designer, coach, consultant, or copywriter like me, you're in sales.
Jac shared five sales mindset shifts with me, and I loved her perspective so much that I asked if I could share it with you.
(Because, if you're already selling every single day, you might as well be doing it well.)
Her free, on-demand workshop covers myths that keep business owners stuck in sales limbo, and, of course, I saw myself in many of them.
→ Like thinking that just because you know your services inside and out, you automatically know how to sell them. (Each offer might need a different tactic!)
→ Or believing you need a massive audience to make sales work. (Fun fact: selling to a smaller, targeted audience is actually way easier.)
Jac just might heal a tiny square of trauma you hold about getting paid well for doing work you love—especially if your work centers around helping others and money makes you uncomfortable.
Next stop, She Wolf of Wall Street,
P.S. August has become all about Money, Mindset, and Messaging, so if you missed What Business Owners Get Wrong About Pricing (+How It Affects Your Messaging W/Luisa Alberto) or How Your Money Mindset Is Sabotaging Your Sales Copy (And What To Do About It), click to catch up.