this email was supposed to be something completely different


Here’s the deal.

It’s nearing the end of the year, and I am ready for a goblet of mulled wine, an AI-background “Cozy Winter Jazz” playlist on YouTube (so weird, yet so soothing), and some online window shopping.

(Put it in your cart, close the tab. Come back in a week if something still calls to you.)

HOWEVER, I originally planned to share some of my friends' semi-private, kinda exclusive offers this week.

And I’ll be damned if I break a promise to support other small businesses.

So here’s what we’re going to do: I’m going to give you the TL;DR review of the brilliant(ly discounted) offers my friends are putting out there.

Then, I’m going to show you what’s in my mostly non-business related online cart.

(I may have pulled the trigger on three items because they match my brand aesthetic perfectly, how could I not?)

Skim through and see what speaks to you right now. #6 is a particular favorite 😉, but remember there are three costs to every purchase. And if you can’t pay all three, you’re wasting your money—no matter how good the deal is.

(Except for a box of on-brand, fancy matches called “Handsome”. The cost of not buying them is regret.)


Gifts for Business 🎁

01. Fix your 2026 LinkedIn content strategy

Do you want to use LinkedIn as an effective marketing channel in 2026? Here’s Marika Luneau's toolkit:


02. Choose your "Word of the Year"

A simple, fun tool by Tina Bar, perfect for December/January planning.

03. Audit your Squarespace site for conversions

Is your Squarespace website in need of updates? Let Westerly Creative give you the guidance you need.

04. Shift your online marketing strategy

This roadmap by Upswept Creative will help you create an effective marketing plan that honors your business and capacity.

05. Book a Business Sanity session

In the early stages of your business and not seeing the growth you want? Ricardo will help you understand why, and how to fix it.

06. Write your copy, without a copywriter😉

Prompt-filled templates for your HOMEPAGE, ABOUT page, (x3) SERVICES pages, and SALES pages (long-form and mini!). Includes step-by-step video tutorials that walk you through exactly what to write and where.

07. Raise your e-commerce site conversions

Shadownut Web Studio will monitor your site for 2 weeks and then tell you everything you need to do to improve conversions.

08. Build your 2026 referral partner network

Wanna build a strong referral partner network in 2026? A gift package from The Co-Promotion Club includes:

  • A 1-month mini membership in The Co-Pro Club
  • A 30-minute consultation to create your personal relationship strategy
  • The Relationship Database: a customizable Airtable base that makes it easy to track your network and new connections and stay in touch

Gifts for Leisure & Pleasure

01. If you're a wannabe home chef, like me, miso is having a moment.

02. I made the decision as the Co-CEO of the Fanning Family that we will be a board game family. I bought the 1996 version of Clue off eBay because it's the best illustration style, and I won't hear a word to the contrary.

03. I recently read that millennials are going back to bar soap and I'm wondering what in the universe caused us to all do this at the same time??? Freaky.

04. Boston General Store is my go-to for writing utensils & notebooks that make me happy.

05. I'm obsessed with these striped alphabet cups and bought one for each of my girls as stocking stuffers.

06. Who would spend $10 on a box of matches that perfectly match my office aesthetic? Don't mind if I do.

07. Are you even married to an Englishman if your home isn't decked out in paper chains?

08. Somebody needs to buy these striped candles from British Colour Standard because they are gorg, but I'm worried they won't hold up in my suitcase.

09. Bought this for my husband, who is a childhood Frog & Toad fan, but also an adult who is just trying his best. The chapter called "Frog and Toad Pay Taxes" is flawless.

May my U.S. readers have a wonderful Thanksgiving break, may my UK readers find a pair of candlesticks that bring them as much joy as a sneaky mince pie for breakfast, and may readers everywhere discover the weird world of YouTube AI playlist backgrounds.

Lots of love,

P.S. The poll results from a few weeks ago revealed y’all are interested in A) 🧰 Freelancer operations (onboarding scripts, workflows, the how-it-all-works stuff) and B) 📖 Stories about what's actually working (and what's not) with clients...and work/life.

I am ON IT. Get ready for new resources in 2026!


P.S. ✍️

If you’re struggling to DIY your website copy, here are three ways I can support you:

1️⃣ Get The Brand Strategy MEGA Questionnaire & Trello Template: Kickstart your brand clarity so you can make sense of how to market and sell your services/products to a ready-to-buy audience.

2️⃣ Try The Homepage Hero Website Copy Template: Transform your lackluster homepage into a lead-generating workhorse with a waitlist.

3️⃣ Grab The DIY Copy Kit: The ultimate copy template toolkit with prompt-filled templates, video resources, and step-by-step guidance that helps you create a website that converts—without any of the overwhelm, frustration, or 5-figure price tag.

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