Let me spill the tea on Jessica's recent launch stats for her Relationship Rhythms online course:
Sales Page Conversion Rate: 15.85%
Email Sequence Stats: ⤵⤵⤵
To put this in perspective, Reader, the industry standard is 2-3% conversion. 💅
But before you start hunting for my secret sauce or the perfect power word combo that made this happen, let me save you some time.
It wasn't magic.
It wasn't some bro-y funnel hack.
It was pure, unglamorous prep work.
Jessica made my job ridiculously easy because she knows her audience and her offer inside and out. When I handed her my sales page prep questionnaire (part of my sales page process also included in my DIY template), she didn't hold back.
She poured her guts out—every objection her audience had, every myth they believed, every fence-sitting moment that made them hesitate.
I could easily map each problem to something in her offer and build moments into the copy where we tackled these objections with honesty and respect. ('Cuz she's selling to real people, not just an email address on a list!)
And yes, making a hook hit you like a gut-punch is my job, but honestly, my first draft and your first draft probs look more alike than you think.
A first draft is all about getting all the info on the page and finding the gaps and weak spots. You're not messing with language yet.
Once you've got the raw data on the page, you iterate, iterate, iterate until you’ve got a draft so snappy you’re doing involuntary finger guns while reading it.
I need you to understand something else...
You have all the intel you need sitting in your head right now. It's just a jumbled mess that needs organizing. You know your audience's pain points. You know what makes your offer different. You just need a way to wrangle your swirling thoughts and put them into a logical order of (copy)operations.
That's exactly what my Sales Page Prep Questionnaire did for me and Jessica—and it's included with my Sales Page Template.
This isn't about finding the perfect headline or the most persuasive CTA (although I’ll teach you how to do that, too). It's about doing the unsexy work of understanding your audience so well that writing compelling copy becomes inevitable.
If you need to transform your underperforming sales page, or you’re ready to write a banging page right out of the gate, here’s what else you need to do it:
✨What's included inside my Sales Page Copy Template:
• BP Long Form Sales Page Copy Template
• BP Mini Sales Page Copy Template
• Over-The-Shoulder Video Tutorial (~30 min) walking you through each section of the page (Closed Captions & Transcribed)
• Real client copy examples and resources
• Sales Page Prep Questionnaire (duh)
• 100+ CTA Examples Copy Bank Swipe File
• The 4 Types of Buyer's Cheatsheet and Checklist
• The Copy Sweeps Editing Checklist
• $50 OFF a 1:1 Copy Tune-Up + Editing session with me (your future Editor-in-Chief)
'Cuz conversions don’t happen by magic, Reader. They happen via the prep.
xo,