everyone will be talking about this in 6 months...
9 days ago • 9 min readHey Reader—this one's for service providers, businesses who hire them, or business owners with questions on how not to regret hiring someone in the future. Something interesting is happening in the online business/contractor/freelance space and I don't think anyone's clocked it yet. For biz dev purposes (that's "business development" to you), I low-key stalk decision-makers on LinkedIn and look at their job postings on the regular. I've started to notice a curious phrase pop up. At first, I...
READ POSTMy #1 most requested client brand voice vibe is...🥁
23 days ago • 3 min readI’ll be honest with you, Reader. I don’t have the mental capacity to digest long form content right now. Do you? That’s my State of the Union. 🫠 So, rather than telling you how the other day I took myself clothes shopping and discovered every store I went into had a self-checkout, including a self-service security tag remover, thus leading to the realization that 100 people must have lost their job thanks to this technology… …and then trying to connect this to brand messaging and copywriting...
READ POSTCairo, copywriting, and stray cats
about 1 month ago • 6 min readLast week, I put my pencil down and stepped away from my keyboard for a glorious mid-winter holiday. (sans kids!) The destination? Oh, you know, it's just the place I’ve been dreaming about visiting ever since I was nine years old and positively obsessed with mummies, pyramids, and maybe-it-was-an-ancient-curse-maybe-it-was-malaria lore… Egypt, baby. What a trip! It usually takes an entire week to pull my brain out of work mode, but the chaos of Cairo snapped me out of it. Instead of thinking...
READ POSTavoid this messaging trend
5 months ago • 3 min readCamping in the UK and Europe is a remarkably different experience than the Spartan camping experience I’m used to in the States. For the equivalent of $25-50 a day, you can stay in a lovely campsite with a pool, a bar, a cafe, a convenience shop, clean toilets, warm showers, and sometimes even little kitchenettes. This past summer, my family took a 15-day camping trip down the southwest coast of France. It was bliss. 🥐 Every morning my husband would unzip our tent (albeit at an ungodly hour)...
READ POSTThe conversion mindset is killing your copy
6 months ago • 2 min readEvery 30 seconds it’s the same refrain. “Too close.” 30 seconds later… “Too close.” 30 seconds later… “FOR F–K SAKE, STAY TO THE RIGHT OR YOU’LL GET US ALL KILLED!” This pattern repeats, every 30 seconds, over the next 15 miles. 🥹 We moved (temporarily) to England three months ago but my brain refuses to switch driving modes. I start out fine. I’m laser-focused on staying in my lane. But the moment my brain switches to auto-pilot… “TOO CLOSE!!!” I naturally gravitate toward the left. It’s as...
READ POST👩💻Everything a copywriter does that you didn’t realize they do
10 months ago • 4 min readThere I was on a Thursday night, doing the thing I *knew* I shouldn’t be doing, but continued doing anyway. I sipped my evening cup of chamomile tea, scrolled through Threads, and suddenly stopped on this post: This is Fran from The Passion Collective, a Client Experience Architect and Dubsado + Notion whiz. As I scrolled through the responses, it got me thinking: When you outsource, you get someone's collective experiences and skills, not just the *thing* you are hiring for. I’m an elder...
READ POSTWe need to talk about this
10 months ago • 6 min readDearest gentle reader, I’m comin’ in hot on a Monday. 🔥 Some things happened last week that made me want to go full Lady Whistledown on this newsletter. But I’m a measured lady, so I delayed writing this email and enjoyed my weekend instead, hoping to return to my desk this morning feeling like my normal, cheery self. Unfortunately, between BBQs, ballet lessons, and packing for our move to the UK, I stewed, tried breathing out the bad energy, and stewed some more. It’s Monday. I’m still...
READ POST🤖Write your website headlines w/ChatGPT! (Take my prompts + headline formulas)
almost 2 years ago • 3 min readHey Reader, I'll be square with you. I am not an early adopter. Of anything. For example, Apple released the iPhone in 2007. I didn't own a smartphone, of any kind, until 2012. I probably had an AOL email account for way longer than was socially acceptable. And I saw my first episode of The Sopranos a year ago. (People get really worked up about this one for some reason.) So while it's abundantly clear that I am an elder millennial (I hear dial-up tones in my dreams) I am not going to be that...
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