✏️Big Picture Copywriting | Conversion Copywriting That Stays Human

This Q4, I've fully embraced my Elizabeth Bennet era. Straight from the pages of Pride & Prejudice, I read instead of scroll. I take long, misty walks across the rolling hills of Hertfordshire Providence. I cook in silence. (No podcasts, no music, just the sound of my thoughts processing.) We use beeswax candles at the dinner table. (Even when it's boxed mac 'n cheese.) I wave to my kids from the sidelines of the YMCA pool instead of scrunching over my laptop, precariously balancing ¾ of a...

Here’s the deal. It’s nearing the end of the year, and I am ready for a goblet of mulled wine, an AI-background “Cozy Winter Jazz” playlist on YouTube (so weird, yet so soothing), and some online window shopping. (Put it in your cart, close the tab. Come back in a week if something still calls to you.) HOWEVER, I originally planned to share some of my friends' semi-private, kinda exclusive offers this week. And I’ll be damned if I break a promise to support other small businesses. So here’s...

Some people are suckers for skincare. Some can’t resist the hot new tech device. Me? I’m afraid my husband will find out how many books I’ve purchased because I couldn’t wait for my number to come up on Libby. → 20% off Create Academy (the Masterclass for creatives)? Say less. → Tickets to a public lecture at Brown? Sold. Look, I was a PBS kid, but I’m not the smartest person in the room when it comes to money. Turns out, being a magpie for information doesn't make you immune to impulse...

I'm writing to you today as a humanist, rather than a business owner. I haven't sent a newsletter in two months because I'm coming down from a massive life transition while also averaging 2-3 new client projects a month. And you know what I did? I kept my client projects running, but slowed everything else down. Did you know, you’re allowed to do that? It goes against all the advice you’re fed as an online business owner, freelancer, or independent contractor. Marketing Rule #19836: Thou must...

Every time I open Threads these days, I want to vomit. I loved Threads in its early days because it felt like a space where business owners could drop the pretense and share their honest inner monologue. It was refreshing! It was a space vehemently opposed to guru teachings. (Remember the backlash when an online famous marketer posted “X ways business owners can use Threads to blah, blah, blah” two seconds after it launched, and people were like, "give us our peace" ?) I didn’t even mind the...

I’ve been fairly open about how running a business made me realize I have a serious scarcity mindset when it comes to money. Growing up with and around a lot of financial trauma will do that to you. What’s wild is that the more successful my business is, the more scared I am that I could lose it all. Maybe it was the move abroad, or the fact that my husband’s job is a target under our current administration, but my financial anxiety really came to a head this year. Then I met Luisa Alberto....

Let me spill the tea on Jessica's recent launch stats for her Relationship Rhythms online course: Sales Page Conversion Rate: 15.85% Email Sequence Stats: ⤵⤵⤵ To put this in perspective, Reader, the industry standard is 2-3% conversion. 💅 But before you start hunting for my secret sauce or the perfect power word combo that made this happen, let me save you some time. It wasn't magic. It wasn't some bro-y funnel hack. It was pure, unglamorous prep work. Jessica made my job ridiculously easy...

I’m sitting at my dining room table Googling campsites in the French Alps, when I feel that familiar panic in the pit of my stomach. How am I going to manage to take off the entire month of August without risking my financial stability? I have two kids, a mortgage, bills, and attend between 200-300 kids’ birthday parties a year.* Also, a lot of fear around money. But I have an even bigger fear around feeling trapped. Not being able to make professional decisions. Not being able to learn...

Last July, my family said goodbye to New England and boarded a flight to the OG England, where we've spent the last year living the Oxford academia dream while my husband completes his sabbatical research. Setting aside the perks of a year of gluttinous travel, I got two things very, very wrong about life abroad. 1️⃣ I grossly underestimated the exhaustion of working across time zones. (At one point, I was stretched across 13 of them.) 2️⃣ This would not be a slower year in my business.Silly...